SUP & Surf

Not a big corporation. Not a faceless clothing brand.

Just a paddleboarding-obsessed family creating designs inspired by the places we love most.

I'm Ali, a professional designer, ocean lover and mum. After years of creating brands for other businesses, it felt almost rude not to create one inspired by the lifestyle my family and I love most.

Every design is inspired by real adventures, favourite beaches and the freedom that comes from spending time on the water.

When you shop with Wild Tide Co., you're supporting a small family-run business that believes life's best moments happen outdoors.

🌊 Family-Run

🌊 Ocean-Inspired

🌊 Adventure-Ready