About Wild Tide Co.

Hi, I'm Ali 👋

If you've found your way here, chances are you love the water as much as I do.

Being on or near the water has always been a huge part of my life. Paddleboarding, in particular, has become a bit of an obsession. In a busy world, it gives me a sense of freedom, perspective and connection to nature that I can't find anywhere else.

It's also played a big role in raising my children. Some of our favourite family memories have been made exploring coastlines, beaches and lakes together. Being outdoors has taught us that there's a whole wide world waiting to be discovered, and that the best moments are often the simplest ones.

A brand inspired by the freedom of being on the water, the joy of outdoor adventure and the memories we make along the way.

As a professional designer, I've spent years helping other brands bring their ideas to life. The more time I spent creating for others, the more I found myself sketching designs inspired by the ocean, paddleboarding and the outdoor lifestyle my family loves so much.

Eventually, it felt almost rude not to create something of my own.

And that's how Wild Tide Co. was born.

A coastal lifestyle brand inspired by life on the water, family adventures and the freedom of the outdoors.

Our designs are created for ocean lovers, paddleboarders, beach wanderers and anyone who feels most at home by the water.

Thank you for supporting our small family-run business.

See you on the water.

🌊 Ali & Family x